3.1 Necessary Cookies
- Session identifiers (pseudonymized)
- Cookie consent preferences
- Authentication status
Cookie Policy
This Cookie Policy explains how QMLogic ("we," "us," or "our") uses cookies and similar technologies on our website www.qmlogic.co.uk (the "Site").
We use cookies to understand how all our visitors interact with our website, to measure the effectiveness of our marketing campaigns, and to show relevant advertisements to users who have previously visited our website.
This policy should be read together with our Privacy Policy.
1. What Are Cookies
Cookies are small text files placed on your device when you visit a website. They help recognize your device and store information about your preferences or past actions. Some cookies are essential for the site to function; others help us analyze site usage and improve marketing effectiveness.
2. Types of Cookies We Use
| Type of Cookie | Purpose | Personal Data Processed | Retention (How long they stay on your browser) | Who has access / shares data |
|---|---|---|---|---|
| Necessary Cookies | Ensure the site functions properly and remember your cookie preferences | Session identifiers (IDs), consent choices | Session or up to 6 months | QMLogic only |
| Analytics Cookies | Measure and understand how visitors interact with our site, such as which pages are visited and how often users return | Anonymous IDs, IP address (anonymized), device information, browsing behavior. | 6 up to 24 months* | QMLogic, Google Analytics |
| Advertising Cookies | Show relevant ads to users who have previously visited our site and measure campaign effectiveness | Pseudonymous identifiers, browsing activity, ad interactions, approximate location. No directly identifiable personal data. | 90 days to 13 months** | QMLogic, Google Ads, LinkedIn |
* These cookies are set by Google Analytics. They typically remain on your device for up to two years, depending on your browser activity and settings. Data collected via these cookies is retained within Google Analytics for up to 14 months and then automatically deleted or aggregated.
** Advertising cookies (Google Ads) remain active for between 90 days and 13 months, depending on the campaign type and your Google account settings. We cannot extend or individually alter these durations.
Note: This information may be updated periodically. Third-party providers may set additional cookies. Please review their privacy policies for complete information.
3. What Data Cookies Collect and Process
The cookies we use may collect and process the following information:
3.2 Analytics Cookies
- Pages viewed and navigation paths
- Time spent on each page
- Device type, browser type, and screen resolution
- Referring website or source
- Approximate geographic location (country and city-level, derived from IP address)
- Date and time of visit
3.3 Advertising Cookies
- Pseudonymized advertising identifiers
- Pages visited on our Site
- Ad clicks and impressions
- Conversion events (e.g., form submissions, purchases)
- Approximate location (city-level)
- Interactions with our ads on other websites
3.4 IP Addresses as Personal Data
Under GDPR and similar regulations, IP addresses are considered personal data.
- Google Analytics (GA4) processes visitors IP addresses only to determine general location, then discards them immediately. No full IP address is stored or logged.
- LinkedIn Insight Tag uses IP addresses momentarily to derive approximate geographic data and ensure security. The data is pseudonymized and not shared with advertisers.
We do not collect names, email addresses, phone numbers, or any directly identifying personal data through cookies.
However, if you voluntarily provide personal information through forms on our Site, that information is governed by our Privacy Policy, not this Cookie Policy.
4. How Long Cookies Are Stored
Cookie lifetimes vary depending on their purpose:
| Type of Cookie | Retention Period | Details |
|---|---|---|
| Session Cookies | Until browser closes | Automatically deleted when you end your browsing session |
| Consent Cookie | 6 months | Stores your cookie preferences; you may be re-prompted after 6 months or if the policy changes. |
| Analytics Cookies | 6 up to 24 months | Data retained for 24 months from your last interaction with the Site |
| Advertising Cookies | 90 days to 13 months | Varies by provider; Google Ads and LinkedIn cookies typically expire after 90 days |
After Expiration: Once cookies expire or are deleted, the associated data is anonymized or deleted from our active systems. Some aggregated, non-identifiable analytics data may be retained for historical reporting purposes.
You can delete cookies at any time through your browser settings.
5. Who Has Access to the Data
We do not sell, rent, or trade your personal information to third parties for monetary or other valuable consideration. This applies to all users.
We may share cookie data with trusted service providers who help us operate the website and advertising systems, specifically:
Google LLC
- Services: Google Analytics, Google Ads, Google DoubleClick
- Purpose: Website analytics, remarketing, ad campaign measurement
- Data Shared: Pseudonymized identifiers, anonymized IP addresses, browsing behavior, ad interactions
- Privacy Policy: https://policies.google.com/privacy
LinkedIn Corporation
- Services: LinkedIn Insight Tag, LinkedIn Ads
- Purpose: Remarketing to users on LinkedIn, measuring ad performance, and audience insights
- Data Shared: Hashed LinkedIn member IDs, pseudonymized browser information, page visits, ad interactions, approximate location
- LinkedIn processes data as an independent controller under its own privacy terms. For details about how LinkedIn uses cookies and processes personal data, please review LinkedIn’s Cookie Policy and Privacy Policy.
These providers act as data processors and process data on our behalf according to our instructions and their own privacy policies. They may use cookies for their own purposes (e.g., improving their services, cross-site tracking for advertising networks).
Google and LinkedIn act as independent controllers for data collected through their cookies and tags. For data we collect directly, QMLogic remains the data controller.
We may disclose cookie data if required by law, regulation, legal process, or governmental request, or to:
- Protect our rights, privacy, safety, or property
- Enforce our terms and policies
- Respond to emergencies
6. International Data Transfers
6.1 Cross-Border Processing
Our Site is operated from Germany.
The cookie data we collect may be transferred to, stored, and processed in countries outside your country of residence, including:
- United States: Google and LinkedIn may process data in the United States and other countries worldwide, depending on their data center locations and global infrastructure.
- European Economic Area (EEA): Some data may be stored and processed on servers within the EEA, including by LinkedIn Ireland Unlimited Company and Google Ireland Limited.
6.2 Safeguards for EU/EEA/UK Users
When we transfer personal data outside the European Economic Area (EEA), United Kingdom, or Switzerland, we ensure appropriate safeguards are in place:
- Adequacy Decisions: Transfers to countries with European Commission adequacy decisions (confirming adequate data protection)
- Standard Contractual Clauses (SCCs): EU-approved model contracts that provide appropriate safeguards
- Data Privacy Framework (DPF): For certified US companies participating in the EU-U.S. Data Privacy Framework
Google's Compliance: Google LLC participates in the EU-U.S. Data Privacy Framework and has implemented Standard Contractual Clauses. More information: https://business.safety.google/gdpr
LinkedIn’s Compliance: LinkedIn Corporation also participates in the EU–U.S. Data Privacy Framework and uses Standard Contractual Clauses for transfers from the EEA, UK, and Switzerland to the U.S. More information: https://www.linkedin.com/legal/privacy-policy
Both Google and LinkedIn act as independent data controllers for the data they collect via their respective cookies and tags. They process data according to their own privacy policies and legal frameworks.
6.3 For Australian Users
If you are located in Australia, please note that we may disclose your information to overseas recipients, including in the United States. By consenting to cookies, you acknowledge this cross-border disclosure.
6.4 For Canadian Users
If you are located in Canada, we may transfer data outside Canada. We ensure that overseas recipients provide comparable protection as required under PIPEDA (Personal Information Protection and Electronic Documents Act).
7. How To Manage Your Cookie Preferences
7.1 Cookies Banner
When you first visit our Site, a cookie banner will appear with the following options:
- Accept All Cookies: Consent to all cookie categories
- Reject Non-Essential Cookies: Only necessary cookies will be activated
- Customize Settings: Choose which cookie categories to enable
Important: Non-essential cookies (analytics and advertising) are only activated after you provide explicit consent. We do not use "cookie walls" that prevent site access if you reject non-essential cookies. We record your cookie consent choices in a secure log (anonymized) to demonstrate compliance with data protection regulations
You can also control cookies via your browser settings or access third-party opt-out tools.
7.2 Impact of Rejecting Cookies
Necessary Cookies: Blocking these may prevent the Site from functioning properly. Some features may become unavailable.
Analytics Cookies: Rejecting these will not affect your Site experience but will limit our ability to understand and improve Site performance.
Advertising Cookies: Rejecting these means you will still see ads, but they will be less relevant to your interests. You may see the same ads repeatedly.
You have the right to withdraw your consent at any time via the cookie settings or by deleting cookies; this will not affect essential cookies required for site functioning.
8. Changes to This Cookies Policy
We may update this Cookie Policy from time to time to reflect changes in:
- Our cookie practices
- Legal or regulatory requirements
- Technology or business operations
Notification of Changes:
- The "Last updated" date at the top will be revised
- For material changes affecting your rights, we will provide prominent notice on our Site or via email (if we have your contact information)
- Continued use of the Site after changes constitutes acceptance of the updated policy
We encourage you to review this Cookie Policy periodically.
9. Contact Us
If you have any questions, concerns, or requests regarding this Cookie Policy or our data practices, please contact us
Acknowledgment: By using our Site and accepting cookies through our cookie banner, you acknowledge that you have read and understood this Cookie Policy.